I definitely want my logo to be mostly hand-made to give a friendly and welcoming tone. Not one hundred percent sure what materials to use. Need to experiment more.
I began by scribbling ‘Comfort Box’ using my graphics tablet to see what effects I could come up with. This gave me the inspiration to create a logo which in turn had a raw, natural feel to it. I started drawing a simple bear shape because to children this would be the one general object that would offer them comfort and ‘safety’. I then went through a phase of having no eyes on the bear and then the nose and eyes making up the letters in ‘Comfort Box’. I tried mixing the logos with different colours but nothing really stood out to me. The brand name became lost within the logo.
Four logos with the most potential:
Further Development:
Experimenting with different mixed media and finally scanning it in. Tried changing the colours because they were too contrasting and harsh. Paler colours definitely work better for the tone of voice I want.
The final logo was created using homemade ears using a softer fabric. I played around with the feathering tool to make the logo a lot softer than its original scanned in equivalent. The text, I used a scribbling technique but inverted it so it used the negative to show the letters. Overall,a all the styles used were chosen to make a softer and more friendly logo.
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