Friday, 20 April 2012

The Turning Point

After a number of tutorials about my facing fears idea, I decided that something still wasn't quite right. A lot of people's fears could be serious problems in their lives, thus I would need to be very sensitive about my target audience and how my tone of voice affected them. I did a survey, asking people of their phobias to get a better insight to how they come about and how they deal with it.


Not many people wanted to try to overcome their phobia. A lot of phobias came about by childhood happenings and physical experiences/encounters. It seemed that people just needed a boost of confidence from a peer to help guide them in the right direction.

I had only been looking at phobias as a negative and trying to think how I might help people overcome them via a packaged box. Maybe I need to start thinking of phobias as a positive, that it’s ok to be scared of something and that they should embace it.

Instead of researching random, crazy phobias like I had been doing up until this point I need to narrow my phobias down to ones that people can relate to (ie. quite common ones). 

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